Each angle is a different lens. Same URL, same model, different scoring criteria and a different set of findings. Use one for a focused audit, or run two and triangulate.
Why isn't Google ranking you?
Technical + on-page audit. Crawlability, indexation, Core Web Vitals, title/meta/H1, internal linking, canonicals.
Are you visible to ChatGPT & AI Overviews?
Audit for visibility in ChatGPT, Perplexity, AI Overviews. Chunk-friendly content, citations, E-E-A-T, llms.txt.
Does your copy actually sell?
Hero, value prop, CTAs, social proof, objection handling. Clarity > cleverness.
Where's your copy leaking trust?
Tighten, sharpen, fix tone drift. Cut filler. Spot AI-tells (em dashes, 'delve', 'in today's fast-paced world').
Untapped angles for growth.
Generate distribution and growth ideas based on positioning, audience, and signal in the page.
Which mental models is the page missing?
Audit through cognitive bias + behavioral science. Social proof, loss aversion, anchoring, scarcity, IKEA effect.
Can you scale to thousands of pages?
Spot template-able page patterns, head-vs-tail keywords, datasets you could turn into ranking pages.
What rich results are you missing?
JSON-LD audit. Organization, WebSite, Article, Product, FAQ, BreadcrumbList. What's there, what's missing.