Persuasion Score audit
Marketing Psychology: Which mental models is the page missing?
A behavioral-science audit. We read your page through the lens of cognitive bias and decision research, then flag which mental models you're under-using and which ones you've over-applied.
Who this audit is for
- Product marketers building positioning that needs to move belief, not just inform
- Founders pricing a product and unsure how to anchor it
- Anyone whose hero is rational and clean and still isn't converting
What you get
- Persuasion score across 6 key mental models
- Social proof audit: is it specific, attributed, and current?
- Loss aversion vs gain framing balance check
- Anchoring and price presentation review
- Scarcity and urgency authenticity check (does it feel real or fake?)
- Cognitive ease and decision friction audit
- Identity and status signaling review
- Concrete rewrites that apply the missing models
Common issues this audit catches
- Logos shown without context (who they are, what they do)
- All-gain framing: nothing about what the buyer loses by waiting
- Pricing shown without an anchor (no 'usually $X', no comparison)
- Fake urgency ('Limited time!' with no actual limit)
- Decision overload: too many plans, too many CTAs
- No identity hook (who buys this and what does it say about them?)
Related angles
Run one of these next to triangulate.